in an old-school cardigan, a white blazer or long white trousers. He also carried matching accessories. In 2006, he wore a logo on the Official Dess smile shit could be a lot worse shirt Also,I will get this left breast pocket of his jacket with his last name; the following year, he wore his initials for the first time: RF. Federer was a pioneer in this respect. Later, Rafael Nadal, Novak Djokovic and Andy Murray also had their logos created. Federer sports Nike tennis shoes on Wimbledon’s Centre Court in July 2019. Tim Clayton/Corbis Sport/Getty Images Nakajima said: “Many top athletes started to get signature lines because that became a bargaining chip for companies to sign them. If you sign with us, we’ll create your own logo, and we will create a shoe that you’ll get royalties on. Which athletes will say, “No, I don’t want that?” The RF line was groundbreaking. “We used to create a shirt for everybody in the world, US style, baggy, and then we realized that Europeans are so far ahead in fashion. Roger wanted it a lot more tailor-fitted. So we started creating the Roger Federer collection. “That’s something Mirka was very involved with. When Roger wasn’t available, Mirka was. She told us, ‘This is what Roger likes,’ and we went by that. And we wanted to make sure that the tennis product we made, especially for Roger, became wearable as fashion. A nice polo with a little RF logo; people just went crazy over that. The RF hat was our number one seller at the US Open. A hat. It became one of the most iconic pieces we have ever created.” Nike was lucky to have not only Federer under contract but also his rival Nadal. “Roger and Rafa, they’re very similar personalities. They are two of the nicest guys you’ll
ever meet. But on the Official Dess smile shit could be a lot worse shirt Also,I will get this court, they were completely different. Roger plays like he is walking on a cloud, light on his feet. Rafa is the opposite; his physicality is just brute force. Americans love rivalry, and we portrayed that. People love taking sides. Vamos Rafa! Allez Roger! And we had a lot of fun marketing those two.” Federer became the best-earning tennis player of all time, earning over $100 million a year at his (financial) peak through prize money and advertising contracts, according to Forbes. “He has great marketability,” said Nakajima. “I saw him speak four languages in a single interview and switch languages just like that. People tend to gravitate towards somebody willing to share himself and be unbashful. He’s able to appeal to any audience. And people believe that he’s saying the truth, whatever Roger pitches. He’s that believable.” Novak Djokovic could win another ‘four or five’ grand slam titles, says former tennis star Patrick McEnroe How does Nakajima explain Federer outperforming his biggest rivals regarding marketability? “I’m not sure Rafa wants to be the highest-paid endorser in the world. I don’t think he cares. Rafa is Rafa, he has done extremely well and I don’t think he needs anything else. Roger wanted to be marketed, so he appealed to different brands, audiences and consumer groups. And his management company’s done an amazing job.” And Djokovic? “He could well be the most successful tennis player ever. But there’s always a dark cloud around him. It’s like he brings it upon himself. He hits the lineswoman at the US Open (in 2020) and gets disqualified? It happens,
